By: Susan Frantz
Online Communication Assistant
It’s beginning to feel a little bit spooky over here at PTE! Since we are in the Halloween spirit we thought we would share with you some “scary facts” about Social Media
3 Spooky Social Media
Negative reviews really impact the consumer.
Did you know that about 80% of consumers will change their mind about purchasing, booking, sched
uling, etc. if they see even a single negative review? This is why it is so important to constantly manage all of your social media chann
els in order to respond promptly and address what ever issues the negative reviewer might have.
Social media leads to lead generation for B2C and B2B.
You may already know that Facebook is the largest and most effective social media channel, but did know that 77% of B2C marketers have gotten customers through Facebook. For B2B companies, it was reported by marketing charts 
that 65% companies who used LinkedIn acquired customers. This is scary good news.
Tweet it out.
Twitter is one of the fastest growing social media outlets. 8% of the United States uses Twitter with 460,000 people creating a new account daily. There are 200 million members of the “twittersphere” and 24% of those users are checking their tweets several times per day. With numbers like these it’s no wonder that 72% of U.S. companies are tweeting!
We hope these spooky facts have helped you to understand just how global social media is. One small review can affect what millions of people are seeing, and one fan can help to draw in multiple more.
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